About me
I need two worlds. Yesterday and tomorrow.
On one side, technology, AI and everything around it. On the other, philosophy, history, stacks of books and writing by hand. I feel at home in both. I cannot do without either.

I have spent more than 12 years building companies in sport, sustainability and software. The common thread is my belief that smart systems behind the scenes can make a company feel personal.
I look at AI through an entrepreneur's eyes. My former role as COO at AI startup TwoFeetUp let me see its opportunities and problems from the inside.
I see what intense use of AI and automation can do to people. Developers with brainfry. Pen and paper disappearing. Thought handed over to a chat.
I am not against AI. Quite the opposite. I want to know how it can make us more resourceful and creative without taking over our judgment.
Quick facts
What you get:
- Keynote
- 60 to 90 min plus 15 to 30 min Q&A · €2,950 excluding VAT and travel · details
- Training
- Tailored programme, duration and fixed price · details
- One-to-one
- Strategic thinking plus a personal AI setup · bookable by the hour · online or in person · rate on request · details
- Languages
- English and Dutch
- Background
- More than 12 years as an entrepreneur in sport, sustainability and software · experience as COO at AI startup TwoFeetUp
- Writing
- Timeless Thinking, a monthly digital letter about AI and what it does to the way we think · Essays
- Previous clients
- KPN · Ad Your Service · Total Specific Solutions · Super Sterk · Sprints & Sneakers · IJver People · Stadsgehoorzaal Leiden · Tobacco Theater
Where I start
What should we keep doing ourselves?
AI can do some things we simply cannot. Used well, that can make us more inventive. Use it without thinking, and you think less for yourself.
Keynotes and training, with one-to-one support alongside.
Each starts somewhere elseKeynote
For the room
A surprising story about AI, human thought and what we hand over.
Training
For the team
Tailored practice in attention, creativity and independent thinking, using your own work.
1-to-1
For your own work
Strategic thinking and a personal AI setup. Always both.

A bit like the boxer who writes poetry.
People who know me from business may not expect the stacks of books. It works the other way around too. I need the technology and the building, but also the perspective of philosophy and history.
Work together
A room, a team or your own work?
Get in touch and we will discuss the options.